Go Blonder® Lightening Shampoo

The Go Blonder Shampoo contains our patent-pending Micro Booster Technology, which helps to bring out the natural blonde reflections from within, making the hair appear lighter and brighter, along with our BlondeMend Technology, which helps to mend chemically damaged hair, improving the hair quality and increasing shine. It softens and strengthens the hair to help against further damage, allowing hair to flow naturally, capturing light at every angle, lending to a lighter-appearing Blonde.

Go Blonder is ideally suited for natural blondes who want to look lighter all over. The products were designed for natural blondes and are most effective on fine to medium hair types, both in speed and visibility of the lightening results. The Conditioner provides a temporary shifting of appearance (temporary lightening appearance). The Shampoo provides a slightly durable yet temporary appearance shift (a couple of days of temporary lightening appearance). The Lightening Spray provides a permanent appearance shift (permanent lightening/removal of melanin).

Go Blonder is for natural blondes who want to look lighter all over. Highlight Activating is designed for blondes (natural or color-treated) who use chemical treatments (bleaching) and want to brighten their hair because the chemically damaged portions of the hair have worn and look dull and lifeless.

The Go Blonder range was designed for natural blondes and is appropriate for most hair types/textures typical of natural blonde hair. As with anything that needs to penetrate the hair strand, the thicker the hair texture, the more time it will take to see the results.

The Go Blonder products are designed and developed to give consumers results that represent a natural, sun-kissed blonde appearance.

Go Blonder Shampoo, Conditioner, and Lightening Spray can be used with any John Frieda styling product. However, to get the most beneficial experience, it is recommended that they are used together as a system if possible.

No, the Go Blonder products will not permanently change the color of your hair. They provide temporary lightening to the hair. If usage is discontinued, hair appearance will return to normal.

The Shampoo and Conditioner products are formulated for to be used as often as desired. However, the Spray should only be used once between hair washings only on clean, wet hair, and used no more than 10 times between colorings.