John Frieda's Signature Scent

Introducing, AuraBoost.

Fragrance is a powerful element. In a world of endless distractions, it has become a powerful form of self-care, a sensory anchor in the rhythm of everyday life. It’s no longer simply about what a product does, but how it makes you feel. Now, we’re taking that philosophy one step further.

As part of our transformation, we partnered with world-renowned Fragrance House Firmenich. We reimagined what fragrance can be by creating a new, multi-sensory hair care experience, designed to elicit a genuine emotional response.
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It’s not just about scent. It’s a new era for haircare in every sense.

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A New Era For Haircare

Turns your hair routine into a mood-boosting ritual, working to subtly enhance feelings of empowerment and confidence, so you can step out with flair. As part of our transformation, we partnered with world-renowned Fragrance House Firmenich, pioneers in applying neuroscience insights to fragrance creation. Together, we have reimagined what a fragrance can be by creating a multi-sensory hair care experience. The heart of the range is the John Frieda Signature Scent, a radiant blend of bright raspberry, rose, and creamy coconut, grounded in warm sandalwood.

Our Signature Fragrance

A bold yet elegant composition built around contrast and balance.

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Bright raspberry. Instantly fresh and attention grabbing, setting a confident first impression

Creamy coconut

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Soft rose. Floral and refined, bringing warmth to the core of the scent

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Eathery, grounding sandalwood. Designed to leave a lasting impression

Thoughtfully formulated with no more than five declarable allergens, each fragrance features lab-grown Dreamwood®. It’s a choice that offers the creamy, grounding richness of natural sandalwood—a precious resource now endangered by decades of over-harvesting.

This unifying base is then layered for each collection with a unique nuance: a citrus luminous glow for Blonde, a rich floral for Color, a sophisticated chypre for Frizz Ease, and a crisp, airy lightness for Volume.

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Frizz Ease

Claim the moment with notes of Patchouli, rich Praline, and woody Amber.

Blonde

Glow like golden hour with notes of Bergamot, Lemon, Grapefruit, and Dreamwood®.

Volume

Turn up the volume with notes of Juicy Pear, clean Woods, and warm Amber.

Color

Walk on the bright side with notes of Plum, Berries, Jasmine, and Peony.

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About the Frizz Fragrance

Warm and magnetic, with earthy depth and a touch of sweetness. Patchouli, wood, and amber meet praline for a scent that begins bold and settles into quiet, lasting confidence.

Fragrance Character
Warm, chypre-woody-amber with a polished, confident feel.

Key Notes & Accords
Woody amber, patchouli, praline accents.

Overall Impression
Controlled. Smooth. Sophisticated.

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About the Blonde Fragrance

Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood® for a scent that glows like golden hour.

Blonde Fragrance Character
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.

Key Notes & Accords
Citrus zest, green floral facets, soft airy musks.

Overall Impression
Radiant. Fresh. Effortlessly bright.

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About the Volume Fragrance

Fresh and confident, with a lift that’s felt instantly. Juicy pear meets light wood and warm amber, creating an energy surge that starts bold and settles into a warm, all-day scent.

Volume Character
Crisp, airy, and weightless with a fresh, modern energy. Designed to feel light on the senses while still present.

Key Notes & Accords
Pear, ivy, mandarin, airy green notes.

Overall Impression
Energetic. Light. Full of movement.

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About the Color Fragrance

Bold and joyful, with a vivid energy that fills the room. Ripe plum and berries open into jasmine and peony, blooming into a floral finish that radiates confidence in full color.

Color Fragrance Character
A rich fruity-floral inflexion that feels vibrant and expressive. Balanced between juiciness and floral elegance to enhance color depth.

Key Notes & Accords
Plum, rose, peony, soft fruity facets.

Overall Impression
Vibrant. Feminine. Full of color.