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A New Era For Haircare
Turns your hair routine into a mood-boosting ritual, working to subtly enhance feelings of empowerment and confidence, so you can step out with flair.
As part of our transformation, we partnered with world-renowned Fragrance House Firmenich, pioneers in applying neuroscience insights to fragrance creation. Together, we have reimagined what a fragrance can be by creating a multi-sensory hair care experience. The heart of the range is the John Frieda Signature Scent, a radiant blend of bright raspberry, rose, and creamy coconut, grounded in warm sandalwood.
Our Signature Fragrance
A bold yet elegant composition built around contrast and balance.
Bright raspberry. Instantly fresh and attention grabbing, setting a confident first impression
Creamy coconut
Soft rose. Floral and refined, bringing warmth to the core of the scent
Eathery, grounding sandalwood. Designed to leave a lasting impression
About the Frizz Fragrance
Warm and magnetic, with earthy depth and a touch of sweetness. Patchouli, wood, and amber meet praline for a scent that begins bold and settles into quiet, lasting confidence.
Fragrance Character
Warm, chypre-woody-amber with a polished, confident feel.
Key Notes & Accords
Woody amber, patchouli, praline accents.
Overall Impression
Controlled. Smooth. Sophisticated.
About the Blonde Fragrance
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood® for a scent that glows like golden hour.
Blonde Fragrance Character
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Key Notes & Accords
Citrus zest, green floral facets, soft airy musks.
Overall Impression
Radiant. Fresh. Effortlessly bright.
About the Volume Fragrance
Fresh and confident, with a lift that’s felt instantly. Juicy pear meets light wood and warm amber, creating an energy surge that starts bold and settles into a warm, all-day scent.
Volume Character
Crisp, airy, and weightless with a fresh, modern energy. Designed to feel light on the senses while still present.
Key Notes & Accords
Pear, ivy, mandarin, airy green notes.
Overall Impression
Energetic. Light. Full of movement.
About the Color Fragrance
Bold and joyful, with a vivid energy that fills the room. Ripe plum and berries open into jasmine and peony, blooming into a floral finish that radiates confidence in full color.
Color Fragrance Character
A rich fruity-floral inflexion that feels vibrant and expressive. Balanced between juiciness and floral elegance to enhance color depth.
Key Notes & Accords
Plum, rose, peony, soft fruity facets.
Overall Impression
Vibrant. Feminine. Full of color.